Idealista

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Year the company was founded: 2000

Company web page: https://www.idealista.com/

idealista is the company that manages the Web and applications of the domain idealista.com Idealista provide a space for users to publish or search advertisements for properties sale or, whether a flat, a room in a shared apartment or a garage, for example. It also offers other services related to the real estate sector, such as property valuations or the energy certification service, to give users a complete experience.

In idealista/data are focused on analysis based on data from the real estate market in Spain, Portugal and Italy. Its mission is to make structured, orderly, homogeneous and real-time real estate information available to any professional in the sector. It has a set of technological and information analysis tools to process, homogenize and structure useful data sources and transform them into easily accessible information.

Main products and services:

idealista/data provide a range of services that cover different data solutions to support decisions in the real estate market, mainly focused on different solutions for real estate market analysis and asset valuation, relying on the platform of their matrix: idealista, which offers real estate services (including advertising, photography and video, documentation, posters...), mortgage contracting, real estate market studies, portfolio valuation, data integration, urban information, current communication on the real estate market, and real estate management for professionals. Some examples:

idealista/maps (https://www.idealista.com/maps/)
idealista/energy (https://www.idealista.com/energy/)

Key to success:

Addressing the different facets of the sector.

Data used:

Data from both public sources (from datos.gob.es catalogue, Cadastre, IGN and INE) and private sources (those of the idealista.com portal) are used.

URL to catalog/s data source:

Company size:

More than 250 employees

Headquarters:

Madrid

Offices in:

Madrid – Barcelona – Málaga – Milán - Lisboa

Level of internalization:

Italy - Portugal

Customers:

It is aimed at the real estate market in general, from local real estate agencies to large investment funds, providing value to the users of the idealista.com portal who find the resources of their interest.

Marketing model:

Idealista offers free advertising services but also analysis services (such as https://www.idealista.com/sala-de-prensa/informes-precio-vivienda/). Likewise, reports on the evolution of the real estate market and management and analysis tools in real time, such as Market Navigator, are marketed.

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