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A Smart Tourism Destination (ITD) is based on a management model based on innovation and the use of advanced technology to optimise the visitor experience and improve the sustainability of the destination, while strengthening the quality of life of...

A digital twin is a virtual, interactive representation of a real-world object, system or process. We are talking, for example, about a digital replica of a factory, a city or even a human body. These virtual models allow simulating, analysing and...

The year 2023 was undoubtedly the year of artificial intelligence. This has brought data, and therefore open data, back to the forefront, as it is the raw material that fuels this technology, which is key to value creation in our increasingly...

In the vast technological landscape, few tools have made as deep a mark as Google Maps. Since its inception, this application has become the standard for finding and navigating points of interest on maps. But what happens when we look for options beyond...

Today's tourism industry has a major challenge in managing the concentration of people visiting both open and closed spaces. This issue was already very important in 2019, when, according to the World Tourism Organisation, the number of travellers...

Spain was the second country in the world that received the most tourists during 2019, with 83.8 million visitors. That year, tourism activity represented 12.4% of GDP, employing more than 2.2 million people (12.7% of the total). It is therefore a...

As our lives become more and more digitized, activities as face-to-face as “tourism” are also being pushed towards a transformation as profound as that of other sectors and activities. In this digitization process, both the data and the technologies...

Data has become the present and future, not only of private organizations, but also of the different public administrations. This is why the benefit derived from data sharing between the different administrations is evident. However, it is not uncommon...

When planning our vacations, we all look for the perfect destination that meets our expectations: beach, mountain, city... But once we have decided where to go, we still have to make many decisions: how am I going to organize my trip so that everything...