X-ray of the national Tourism dataspace: Challenges and opportunities for the tourism sector.

The Spanish Hub of Gaia-X (Gaia-X Hub Spain), a non-profit association whose aim is to accelerate Europe's capacity in data sharing and digital sovereignty, seeks to create a community around data for different sectors of the economy, thus promoting an environment conducive to the creation of sectoral data spaces. Framed within the Spain Digital 2026 strategy and with the Recovery, Transformation and Resilience Plan as a roadmap for Spain's digital transformation, the objective of the hub is to promote the development of innovative solutions based on data and artificial intelligence, while contributing to boosting the competitiveness of our country's companies.

The hub is organized into different working groups, with a specific one dedicated to analyzing the challenges and opportunities of data sharing and exploitation spaces in the tourism sector. Tourism is one of the key productive sectors in the Spanish economy, reaching a volume of 12.2% of the national GDP.

Tourism, given its ecosystem of public and private participants of different sizes and levels of technological maturity, constitutes an optimal environment to contrast the benefits of these federated data ecosystems. Thanks to them, the extraction of value from non-traditional data sources is facilitated, with high scalability, and ensuring robust conditions of security, privacy, and thus data sovereignty.

Thus, with the aim of producing the first X-ray of this dataspace in Spain, the Data Office, in collaboration with the Spanish Hub of Gaia-X, has developed the report 'X-ray of the Tourism Dataspace in Spain', a document that seeks to summarize and highlight the current status of the design of this dataspace, the different opportunities for the sector, and the main challenges that must be overcome to achieve its deployment, offering a roadmap for its construction and deployment.

Why is a tourism data space necessary?

If something became clear after the outbreak of the COVID-19 pandemic, it is that tourism is an interdependent activity with other industries, so when it was paused, sectors such as mobility, logistics, health, agriculture, automotive, or food, among others, were also affected.

Situations like the one mentioned above highlight the possibilities offered by data sharing between sectors, as they can help improve decision-making. However, achieving this in the tourism sector is not an easy task since deploying a data space for this sector requires coordinated efforts among the different parts of society involved.

Thus, the objective and challenge is to create intelligent "spaces" capable of providing a context of security and trust that promotes the exchange and combination of data. In this way, and based on the added value generated by data, it would be possible to solve some of the existing problems in the sector and create new strategies focused on better understanding the tourist and, therefore, improving their travel experience.

The creation of these data sharing and exploitation spaces will bring significant benefits to the sector, as it will facilitate the creation of more personalized offers, products, and services that provide an enhanced and tailored experience to meet the needs of customers, thus improving the capacity to attract tourists. In addition, it will promote a better understanding of the sector and informed decision-making by both public and private organizations, which can more easily detect new business opportunities.

Challenges of security and data governance to take advantage of digital tourism market opportunities

One of the main obstacles to developing a sectoral data space is the lack of trust in data sharing, the absence of shared data models, or the insufficient interoperability standards for efficient data exchange between different existing platforms and actors in the value chain.

Moving to more specific challenges, the tourism sector also faces the need to combine B2B data spaces (sharing between private companies and organizations) with C2B and G2B spaces (sharing between users and companies, and between the public sector and companies, respectively). If we add to this the ideal need to land the tourism sector's datasets at the national, regional, and local levels, the challenge becomes even greater.

To design a sector data space, it is also important to take into account the differences in data quality among the aforementioned actors. Due to the lack of specific standards, there are differences in the level of granularity and quality of data, semantics, as well as disparity in formats and licenses, resulting in a disconnected data landscape.

Furthermore, it is essential to understand the demands of the different actors in the industry, which can only be achieved by listening and taking notes on the needs present at the different levels of the industry. Therefore, it is important to remember that tourism is a social activity whose focus should not be solely on the destination. The success of a tourism data space will also rely on the ability to better understand the customer and, consequently, offer services tailored to their demands to improve their experience and incentivize them to continue traveling.

Thus, as stated in the report prepared by the Data Office, in collaboration with the Spanish hub of Gaia-X, it is interesting to redirect the focus and shift it from the destination to the tourist, in line with the discovery and generation of use cases by SEGITTUR. While it is true that focusing on the destination has helped develop digital platforms that have driven competitiveness, efficiency, and tourism strategy, a strategy that pays the same attention to the tourist would allow for expanding and improving the available data catalogs.

Measuring the factors that condition tourists' experience during their visit to our country allows for optimizing their satisfaction throughout the entire travel circuit, while also contributing to creating increasingly personalized marketing campaigns, based on the analysis of the interests of different market segments.

Current status of the construction of the Spanish Tourism data space and next steps

The lack of maturity of the market in the creation of data spaces as a solution makes an experimental approach necessary, both for the consolidation of the technological components and for the validation of the different facets (soft infrastructure) present in the data spaces.

Currently, the Tourism Working Group of the Spanish Gaia-X Hub is working on the definition of the key elements of the tourism data space, based on use cases aligned with the sector's challenges. The objective is to answer some key questions, using existing knowledge in the field of data spaces:

• What are the key characteristics of the tourism environment and what business problems can be addressed?
• What data-oriented models can be worked on in different use cases?
• What requirements exist and what governance model is necessary? What types of participants should be considered?
• What business, legal, operational, functional, and technological components are necessary?
• What reference technology architecture can be used?
• What development, integration, testing, and technology deployment processes can be employed?