The dataspace of tourism

Europe is developing a common data space for tourism, aiming to integrate various stakeholders, including local and regional authorities, the private sector, and multiple member states. Spain is among them, where several workshops have already been conducted as part of the process to energize the national tourism data space, focusing on discussing the challenges, opportunities, and use cases in the sector.

The future tourism data space is at the core of the transition towards greater sustainability and profound digitization in the tourism sector. This initiative is also aligned with the European data strategy, which envisions creating a single market where information can be freely shared, promoting innovation across different economic sectors and certain areas of public interest. Furthermore, future data spaces hold significant importance in Europe's quest to regain digital sovereignty, reasserting control over data, fostering innovation, and the ability to develop and implement its own legislation in the digital environment.

Even in last year's conference on the Future of the European Union, the importance of data spaces in sectors like tourism and mobility was highlighted, recognizing them as key sectors in the digital transformation. Tourism, in particular, stands to benefit greatly from such initiatives due to its dynamic and ever-evolving nature, heavily reliant on user experiences and the timely access to necessary information.

Therefore, the European common data space for tourism aims to boost data exchange and reuse, establishing a governance model that respects existing legislation. The ultimate goal is to benefit all stakeholders in various ways, including:

• Promoting innovation in the sector by enhancing and personalizing services through access to high-quality information.
• Assisting public authorities in making data-driven decisions for the sustainability of their tourism offerings.
• Supporting specialized businesses in providing better services based on data analysis and market trends.
• Facilitating market access for sector businesses in Europe.
• Improving data availability for the creation of high-quality official statistics.

However, there are several challenges in sharing existing data in the tourism sector, primarily stemming from concerns regarding reciprocity and data reuse. These challenges can be summarized as follows:

1. Data interoperability: Designing and managing a European tourist experience involves handling a wide array of non-personal data across various domains like mobility, environmental management, or cultural heritage, all of which enrich the tourist experience. The primary challenge in this regard is the ability to share and cross-reference information from different sources without duplications, with a reference framework that promotes interoperability between different sectors, utilizing existing standards where possible.
2. Data access: Unlike other sectors, the European Union's tourism ecosystem lacks a single marketplace platform. Various offerings are modeled and cataloged by different actors, both public and private, at national, regional, or local levels. While the tourism data space does not aim to serve as a central booking node, it can greatly contribute by providing effective information search tools, facilitating access to necessary data, decision-making, and fostering innovation in the sector.
3. Data provision by public and private entities: There is a wide variety of data in this sector, from open data like schedules and weather conditions to private and commercial data such as search, bookings, and payments. A significant portion of these commercial data are managed by a small group of large private entities, making it necessary to establish inclusive dialogue for fair and appropriate rules on data access within the shared data space.

To consolidate this initiative, the Transition Path for Tourism emphasizes the need to advance in the creation and optimization of a specific data space for the tourism sector. This aims to modernize and enhance this crucial economic sector in Europe through key actions:

• Governance: The governance of the tourism data space will determine how the main enablers will relate to ensure interoperability. The goal is to ensure that data is accessed, shared, and used lawfully, fairly, transparently, proportionally, and without discrimination to build trust, support research, and foster innovation within the sector.
• Semantics for interoperability: Common data models and vocabularies are needed for effective interoperability. National statistical agencies and Eurostat already have some consensus definitions, but their adoption within the tourism sector remains uneven. Therefore, clarifying definitions within the multilingual European context is crucial to establish a common European data model, accompanied by implementation guidelines. Spain has already made pioneering efforts in semantic interoperability, such as the development of the Tourism Ontology, technical standards for semantic applied to smart tourism destinations, or the model for collecting, exploiting, and analyzing tourism data.
• Technical standards for interoperability: The Data Spaces Support Center (DSSC) is already working to identify common technical standards that can be reused, taking into account existing or ongoing initiatives and regulatory frameworks. Additionally, all data spaces will also benefit from Simpl, a cloud federation middleware that will serve as a foundation for major data initiatives funded by the European Commission. Furthermore, there are specific technical standards in the sector, such as those developed by Eurostat for sharing accommodation data.
• Defining the role of the private sector: The European common data space for tourism will clearly benefit from cooperation with the private sector and the market for new services and tools it can offer. Some platforms already share data with Eurostat, and new agreements are being developed to share other non-personal tourism data, along with the creation of a new code of conduct to foster trust among various stakeholders.
• Supporting SMEs in the transition to a data space: The European Commission has long provided specific support to SMEs through Digital Innovation Hubs (DIHs) and the Enterprise Europe Network (EEN), offering technical and financial support, as well as assistance in developing new digital skills. Some of these centers specialize in tourism. Additionally, the European Tourism Enterprises Network (SGT), with 61 members in 23 countries, also provides support for digitalization and internationalization. This support for SMEs is particularly relevant given that they represent nearly all of the companies in the tourism sector, specifically 99.9%, of which 91% are microenterprises.
• Supporting tourism destinations in the transition to a data space: Tourism destinations must integrate tourism into their urban plans to ensure sustainable and beneficial tourism for residents and the environment. Several Commission initiatives enhance the availability of necessary information for tourism management and the exchange of best practices, promoting cooperation among destinations and proposing actions to improve digital services.
• Proof of concept for the tourism data space: The European Commission, along with several member states and private actors, is currently conducting a series of pilot tests for tourism data spaces through the DSFT and DATES coordination and support actions (CSAs). The main goal of these tests is to align with existing technical standards for accommodation data and demonstrate the value of interoperability and business models that arise from data sharing through a realistic and inclusive approach, focusing on short-term rentals and accommodation. In Spain, the report on the state of the tourism data space explains the current status of the national data space design.

In conclusion, the European Commission is firmly committed to supporting the creation of a space where tourism-related data flows while respecting the principles of fairness, accessibility, security, and privacy, in line with the European data strategy and the Pact for Skills development. The goal is to build a common data space for tourism that is progressive, robust, and integrated within the existing interoperability framework. To achieve this, the Commission urges all stakeholders to share data for the mutual benefit of everyone involved in an ecosystem that will be crucial for the entire European economy.

At the end of October, there will also be a new opportunity to learn more about the tourism data space and the challenges associated with data spaces in general, through the European Big Data Value Forum in Valencia.

Content created by Carlos Iglesias, Open Data Researcher and Consultant, World Wide Web Foundation.

The content and viewpoints reflected in this publication are the sole responsibility of the author.