Go to website
General information
Description
Bayes Inference develops systems to model, measure and analyze large volumes of information in an (almost) automatic way. They also offer metrics and forecasts in real time to facilitate strategic decisions: price optimization systems (both online and offline), optimization systems for communication and advertising activity, forecasting of sales and supply systems, promotions analysis, etc.
Foundation year
Year of company creation
1991
Headquarters
Headquarters
Madrid
Offices
Offices in
Madrid
Employees
11-50 employees
Level of internalization
Level of internalization
Brasil, Mexico, Colombia
Main products and services
Main products and services
Their main services are:
- TrendsForecast is a system based on Google Trends that analyzes impulses, steps and other drastic changes in series of searches, identifying news related to such special behaviors. Additionally TrendsForecast predicts any series of searches, calculates correlations between them and offers the corresponding trend series.
- Market Beat normalizes the search series, adding persistence and systematically updating the information at any frequency - hourly, daily, weekly, monthly-. Market Beat offers forecast services and intervention analysis, and allows the identification of news about anomalous behaviors.
Key to success
Key to success
A unique technology in the field of time series representation and Bayesian modelling that add business knowledge to its models and systems; an exceptional human team; and very solid relationships with their customers.
Growth
Growth
Its typical historical growth has traditionally been 20%, reaching a turnover of 5.7 M €. In recent years, the company has been affected by the economic crisis, which has led to a contraction in activity. In 2018 they will reach 2.3 M € of turnover.
Future plans
Future plans
The combination of consulting activity with the development of products such as the already mentioned Trends Forecast and Market Beat, together with the development of other specific products that use private information, such us b-Price (for price optimization), b-Market (for advertising optimization) and The Bayesian Machine (which is an inferential machine capable of automatically modeling large amounts of information).
This company is shown as an example of creating innovative solutions from the reuse of open data, although it is no longer in operation. We hope it will serve as an inspiration for your own projects!
Data used
Open data used
Private + Public (Google Trends, NOAA, INE, IMF, BOE, OCDE)
Links to data sources
Clients
Customers
Coca-Cola, BBVA, Telefonica, El Corte Inglés, Natura , Whirlpool, Vale do Rio Doce, La Voz de Galicia, Amadeus, Idealista, etc.
Marketing model
Marketing model
They provide free, freemium and subscription services, directly and through a partner.
Content provided by the reuse company.
The content and opinions shown in this publication are the exclusive responsibility of the author.