Go to website
General information
Description
GeoNalón Consultoría Territorial and GIS focuses on two fundamental pillars: strategy and strategic project planning, where it designs and promotes initiatives linked to local development, sustainability, and the digital transformation of administration. It provides diagnostics, analysis, and proposals for action tailored to each location and local land use planning.
Foundation year
Year of company creation
2017
Headquarters
Headquarters
Grado
Offices
Offices in
Grado, Asturias
Employees
1-10 employees
Main products and services
Main products and services
It offers solutions in cartography, geographic information systems (GIS), and spatial database management that provide municipalities with accurate tools for decision-making, land management, and improving public services, ensuring balanced development.
One example is the Leaderando project. The document “LEADER Strategy 2023-2027” offers a comprehensive diagnosis of the rural environment in Asturias and defines the basis for Participatory Local Development Strategies (EDLP). It is based on the new features of the CAP 2023-2027 and the conclusions of the Leaderando project. It analyzes agriculture, livestock, forestry, the agri-food industry, tourism, fishing, and economic diversification. It identifies challenges in infrastructure, entrepreneurship, access to land, and demographics. It includes a SWOT analysis and proposes actions to stabilize the population, support entrepreneurship, promote the bioeconomy and sustainable forest management, improve services and infrastructure, and strengthen local cooperation.
Key to success
Key to success
The key to GeoNalón's success lies in combining strategic vision and technical expertise. On the one hand, it offers in-depth knowledge of the Asturian region and local dynamics, enabling it to design realistic projects that are aligned with public policies and have a direct impact on local councils. On the other hand, it specializes in GIS, cartography, and territorial analysis, which converts complex data into useful information for decision-making. Added to this is its proximity to local councils and its ability to accompany the entire project cycle, from strategic planning to practical execution.
Growth
Growth
GeoNalón's growth is based on four fundamental pillars: strategic specialization, which reinforces its role as a trusted partner in territorial planning, Agenda 2030, and local development projects; technological innovation, with GIS solutions, digital mapping, and interactive viewers that improve municipal management; diversification of services, expanding its reach into areas such as tourism, heritage, and territorial promotion; and a network of alliances, which promotes collaboration with institutions, consulting firms, and technology companies to tackle larger-scale projects and attract European funding.
Future plans
Future plans
Consolidate its position as a regional leader in strategic planning and digital territorial management. The growing demand for support for local councils in projects linked to the 2030 Agenda, demographic challenges, and sustainability opens up a space in which the company already has proven experience. In addition, the evolution of GIS and interactive data visualization will continue to be key, not only for land use planning, but also for tourism, heritage, and public communication projects. In short: greater specialization in territorial strategy and more innovation in geospatial technology.
Data used
Open data used
The Leaderando project, which forms the basis of the LEADER Strategy 2023-2027 in Asturias, drew on multiple open data sources to build a comprehensive diagnosis of the rural environment. These included the INE (Agricultural Census, Continuous Register, and demographic and economic statistics), the Ministry of Agriculture, Fisheries, and Food (agricultural, livestock, fisheries, and forestry reports), and the IDE of the Principality of Asturias and CNIG (cartography, PNOA orthophotos, SIOSE, and Corine Land Cover). Regional tourism records, information on CAP and EAFRD aid, and data from the Natura 2000 Network on biodiversity and protected areas were also used.
Clients
Customers
GeoNalón has a diverse client portfolio, although with a clear emphasis on the public sector. Its main clients are Asturian local councils, with land-use planning projects, municipal street maps, and strategic plans; it also works with associations of municipalities and supra-municipal entities, supporting sustainable development and cooperation initiatives. The regional government and related bodies turn to GeoNalón for programs linked to Agenda 2030, the CAP, and LEADER. In addition, they collaborate with Local Action Groups, providing diagnosis and strategy for rural areas. Finally, they provide services to companies and individuals.
Marketing model
Marketing model
GeoNalón's sales model is mainly based on providing specialized, tailor-made services with a B2G (business to government) approach. The company attracts projects through public tenders, calls for grants, and direct contracts with city councils and associations of municipalities, where it provides technical solutions in GIS, planning, and land management. This model is complemented by a smaller B2B and B2C channel, offering appraisals, measurements, and land use consulting to companies and individuals. Its commercial strategy is based on reputation, proximity to local institutions, and technical expertise, rather than volume or mass marketing.
Content provided by the reuse company.
The content and opinions shown in this publication are the exclusive responsibility of the author.