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General information
Description
Atogu is an advanced B2B data platform that helps sales and marketing teams identify, prioritise, and profile companies with a high probability of purchase.
Its database is not static: it is constantly updated to maintain fresh, actionable data that allows teams to know when a company is ready to buy and how to best personalise their sales messages.
Atogu combines multiple official and public sources to provide high-value purchase signals and variables, accelerating prospecting and improving sales results.
Founded in
Year of company creation
2016
Headquarters
Headquarters
Madrid
Offices
Offices in
Madrid
Employees
1-10 employees
Level of internalization
Level of internalization
España, Francia, Italia, México
Main products and services
Main products and services
Atogu offers access to daily updated, structured and filterable B2B databases divided into four main modules:
1) Commercial data: Business information from official records, including changes in management, turnover and group structure.
2) Employment data: Job postings and hiring trends indicating internal team growth.
3) Digitalisation data: Monitoring of each company's technology stack and level of digitalisation.
4) Financing data: Public subsidies, investment rounds and financing capabilities.
In addition, it offers advanced segmentation variables such as geography, size, industry and technology (among many others) used to profile potential customers very accurately.
Key to success
Key to success
Atogu's main competitive advantage lies in:
✔ Daily data updates, compared to traditional databases that are updated annually. This ensures fresh and relevant information for optimal business decisions.
✔ Actionable buying signals, which help detect business opportunities at the right time.
✔ Advanced segmentation by multiple variables, which improves lead quality and outreach personalisation.
✔ Measurable sales results, with metrics such as increased conversion or average ticket size reported by customers.
Growth
Growth
Data coverage:
-Spain: ~4.43 million companies
-France: ~11.97 million companies
-Italy: ~7.82 million companies
-Mexico: ~1.65 million companies
Impact on customers: Success stories report significant improvements such as:
+50% in sales conversion
+79% in average ticket size
+21% more leads managed per day
*These are metrics reported by real users.
Future plans
Future plans
-Expansion of geographical coverage beyond the current countries (Spain, France, Italy, and Mexico).
-Expansion of modules and data variables, integrating new types of commercial signals.
-Integrations with sales and CRM tools, so that data flows directly into customers' commercial stack.
-Advanced automation with AI that anticipates market movements and offers predictive recommendations.
Data used
Open data used
To build our database, we use both public databases from BORME (the Spanish Official Gazette of Mercantile and Economic Movements) or the publication of subsidies from city councils, provincial councils, ministries and other national and supranational public bodies, as well as private databases (data obtained from analysing the websites of each company in Spain).
Links to data sources
Clients
Customers
Atogu is designed for B2B sales teams in companies of any size that need quality data for:
- Sales and marketing teams in technology or service companies.
- Companies with complex sales cycles that require advanced segmentation.
- Companies that need purchase signals beyond static data or generic mailing lists.
Its clients range from large Ibex companies and Nasdaq giants to small local consultancies.
Marketing model
Marketing model
Service format:
-Pay-per-use subscription to B2B database, with access to different modules depending on the plan.
Marketing method:
-Direct commercial sales, with personalised contact from the Atogu team for demos and access configuration.
-(Future potential) Integrations and partnerships with sales or CRM platforms to facilitate the use of data directly in commercial flows.
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