Data activism: an increasingly relevant practice in the age of platforms

Data activism is an increasingly significant citizen practice in the platform era for its growing contribution to democracy, social justice and rights. It is an activism that uses data and data analysis to generate evidence and visualisations with the aim of revealing injustices, improving people's lives and promoting social change. 

In the face of the massive use of surveillance data by certain corporations, data activism is exercised by citizens and non-governmental organisations. For example, the organisation Forensic Architecture (FA)a centre at Goldsmiths under the University of London, investigates human rights violations, including state violence, using public, citizen and satellite data, and methodologies such as open source intelligence (known as OSINT). The analysis of data and metadata, the synchronisation of video footage taken by witnesses or journalists, as well as official recordings and documents, allows for the reconstruction of facts and the generation of an alternative narrative about events and crises.

Data activism has attracted the interest of research centres and non-governmental organisations, generating a line of work within the discipline of critical studies. This has allowed us to reflect on the effect of data, platforms and their algorithms on our lives, as well as on the empowerment that is generated when citizens exercise their right to data and use it for the common good. 

Image 1: Ecocide in Indonesia (2015)

Source: Forensic Architecture (https://forensic-architecture.org/investigation/ecocide-in-indonesia)

Research centres such as Datactive o Data + Feminism Lab have created theory and debates on the practice of data activism. Likewise, organisations such as Algorights -a collaborative network that encourages civil society participation in the field of aI technologies- y AlgorithmWatch -a human rights organisation - generate knowledge, networks and arguments to fight for a world in which algorithms and artificial Intelligence (AI) contribute to justice, democracy and sustainability, rather than undermine them. 

This article reviews how data activism emerged, what interest it has sparked in social science, and its relevance in the age of platforms. 

History of a practice

The production of maps using citizen data could be one of the first manifestations of data activism as it is now known. A seminal map in the history of data activism was generated by victims and activists with data from the 2010 Haiti earthquakeon the Kenyan platform Ushahidi ("testimony" in Swahili). A community of digital humanitarianscreated the map from other countries and called on victims and their families and acquaintances to share data on what was happening in real time. Within hours, the data was verified and visualised on an interactive map that continued to be updated with more data and was instrumental in assisting the victims on the ground. Today, such mapsare generated whenever a crisis arises, and are enriched with citizen, satellite and camera-equipped drone data to clarify events and generate evidence.

Emerging from movements known as cypherpunk and technopositivism or technoptimism (based on the belief that technology is the answer to humanity's challenges), data activism has evolved as a practice to adopt more critical stances towards technology and the power asymmetries that arise between those who originate and hand over their data, and those who capture and analyse it.

Today, for example, the Ushahidi community map production platform has been used to create data on gender-based violence in Egypt and Syria, and on trusted gynaecologists in India, for example. Today, the invisibilisation and silencing of women is the reason why some organisations are fighting for recognition and a policy of visibility, something that became evident with the #MeToo movement. Feminist data practices seek visibility and critical interpretations of datification(or the transformation of all human and non-human action into measurable data that can be transformed into value). For example, Datos Contra el Feminicidio or Feminicidio.net offer maps and data analysis on femicide in various parts of the world. 

The potential for algorithmic empowerment offered by these projects removes barriers to equality by improving the conditions conditions that enable women to solve problems, determine how data is collected and used, and exercise power.

Birth and evolution of a concept

In 2015, Citizen Media Meets Big Data: The Rise of Data Activismwas published, in which, for the first time, data activism was coined and defined as a concept based on practices observed in activists who engage politically with data infrastructure. Data infrastructure includes the data, software, hardware and processes needed to turn data into value. Later, Data activism and social change (London, Palgrave) and Data activism  and social change. Alliances, maps, platforms and action for a better world (Madrid: Dykinson) develop analytical frameworks based on real cases that offer ways to analyse other cases.

Accompanying the varied practices that exist within data activism, its study is creating spaces for feminist and post-colonialist research on the consequences of datification. Whereas the chroniclers of history (mainly male sources) defined technology in relation to the value of their productsfeminist data studies consider women as users and designers of technology as users and designers of algorithmic systems and seek to use data for equality, and to move away from capitalist exploitation and its structures of domination.

Data activism is now an established concept in social science. For example, Google Scholar offers more than 2,000 results on "data activism". Several researchers use it as a perspective to analyse various issues. For example, Rajão and Jarke explore environmental activism in Brazil; Gezgin studies critical citizenship and its use of data infrastructure; Lehtiniemi and Haapoja explore data agency and citizen participation; and Scott examines the need for platform users to develop digital surveillance and care for their personal data.

At the heart of these concerns is the concept of data agency, which refers to people not only being aware of the value of their data, but also exercising control over it, determining how it is used and shared. It could be defined as actions and practices related to data infrastructure based on individual and collective reflection and interest. That is, while liking a post would not be considered an action with a high degree of data agency, participating in a hackathon - a collective event in which a computer programme is improved or created - would be. Data agency is based on data literacy, or the degree of knowledge, access to data and data tools, and opportunities for data literacy that people have. Data activism is not possible without a data agency.

In the rapidly evolving landscape of the platform economy, the convergence of data activism, digital rights and data agency has become crucial. Data activism, driven by a growing awareness of the potential misuse of personal data, encourages individuals and collectives to use digital technology for social change, as well as to advocate for greater transparency and accountability on the part of tech giants. As more and more data generation and the use of algorithms shape our lives in areas such as education, employment, social services and health, data activism emerges as a necessity and a right, rather than an option.

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Content prepared by Miren Gutiérrez, PhD and researcher at the University of Deusto, expert in data activism, data justice, data literacy and gender disinformation.

The contents and views reflected in this publication are the sole responsibility of its author.