Conclusions of Tourism Data Spaces how can data spaces contribute to tourism development in Europe?

The Tourism Data Space event took place on 9 June, organised by Gaia-X, the European private sector initiative for the creation of an open, federated and interoperable data infrastructure to drive the Data Economy while respecting digital sovereignty. During the event, which was held online, international experts from the public and private sector discussed "How can data spaces contribute to the development of tourism in Europe through citizen-centric offerings?”. The event was a success with more than 250 attendees from 21 countries.

The tourism sector has a strong economic weight in Europe, although it has been affected by the COVID-19 pandemic and the drop in international tourist arrivals, which exceeded 70% worldwide. In this context, Gaia-X and data spaces are positioned as a great opportunity for companies in the sector. Gaia-X aims to make European data available to improve the ability to attract tourists by creating more personalised offers, products and services, resulting in an enhanced experience tailored to customers' needs. It was with this premise in mind that the event kicked off, focusing on the requirements and need for a secure, decentralised and citizen-oriented European tourism data space.

The opening speech of the event was given by Carme Artigas, Secretary of State for Digitalisation and Artificial Intelligence of the Spanish Ministry of Economy and Digital Transformation, who highlighted the importance of the tourism sector: "“Finally, we are giving the tourism the importance it deserves also in the data economy. At the EU level, the tourism sector directly contributes to almost 4% of GDP with 2.3 million businesses, majority of which are SMEs”. This sector also employs 22.4% of the service sector workforce, as Francesco Bonfiglio, Director General of Gaia-X AISBL, commented: "This market is worth billions of euros, and is one of the areas with the greatest impact if we decide to invest in a common European data space".

Artigas also stressed that "Before the end of the year we will have a new digital space for tourism at European level, and this is great news", always respecting the basic principles of data sovereignty, privacy, security and interoperability.

Yvo Volman, Chief Data Officer at DG-CNECT (European Commission), explained that in order to achieve the set objectives, empowerment and data sharing also across sectors is essential. This is the only way to establish better services and promote sustainability. The importance of education was also stressed by Natalia Bayona, Director of Innovation, Education and Investment at the World Tourism Organisation (UNWTO): "Tourism is the main employer of women and young people. However, 50% of people working in tourism have only secondary skills. If we want to develop a high-level economic sector, we have to develop education". In her speech, she also focused on the need for a public-private relationship, with projects such as Gaia-X as a spearhead to drive innovation.

This was followed by several presentations focused on providing an overview of the landscape of the Gaia-X Tourism data space in Europe, with experts from different countries. From Spain, Ana Moniche, Senior Analyst at Turismo Andaluz and NECSTourR, and Cristina Núñez, Director of Necstour, spoke about European regional practices for competitive and sustainable tourism, highlighting how European data sharing is fundamental to develop strategies based on quality information. Data sharing also offers companies with fewer resources the possibility of accessing large amounts of data, which they would not be able to access through their own mechanisms.

Dolores Ordóñez, Director of AnySolution and Vice President of the Spanish Gaia-X Hub, also spoke in this section. In her speech, she highlighted the need for collaboration between companies of different sizes and sectors, especially in four major areas: tourism, health, industry 4.0 and mobility. In the section dedicated to the pillars of tourism data spaces, among other speakers, Alberto Palomo, CDO of the Government of Spain, pointed out the importance of generating scalability in data sharing, as well as the creation of a common framework that shapes governance mechanisms that are useful and accepted by industry players. He also warned that the paradigm we are facing is that of an "innovative decentralised infrastructure", something that all participants must be clear about, because of the cultural change it implies.

To conclude, the event was divided into 3 thematic sessions, designed to create an atmosphere of cross-border collaboration and help create a sustainable data infrastructure for the tourism industry. These sessions focused on smart destinations, the tourism value chain and its technological enablers. More information about the event can be found in the video teaser and the press release produced by Gaia-X itself. This event is part of a series of meetings organised by Gaia-X around data spaces. Two previous events have focused on mobility and health. Gaia-X will continue to hold such activities in the coming months, as can be seen in its calendar. In addition, it has launched a magazine and a podcast series to keep up to date with the latest trends related to the data space.