Available the 9th edition of the Infomediary Sector that presents a growth of 6.4%
Fecha de la noticia: 20-04-2021

The new edition of the Report on the Infomediary Sector by ASEDIE (Multisectoral Information Association), which analyzes the real, economic and social value of companies that reuse data from the public and / or private sector to develop value-added products.
In the 9th edition of this report, 700 companies have been analyzed, showing a stable sector. Specifically, in 2019 the Infomediary Sector grew by 6.4%, an evolution above that of the Gross Domestic Product, which was 3.4%.
In addition, it provides data on how infomediary companies closed 2019 with a sales volume of more than 2,543 million euros and offering employment to almost 22,000 employees.
Below, we break down the main conclusions drawn from the report:
- 3 sectors continue to concentrate most of the activity, highlighting geographic information. Most infomediary companies are specialized in “geographic information” (24%), “market studies” (21%) and the “economic and financial” subsector (18%).
- Half of the subsectors account for 85% of total sales. Highlights Especially the Geographic Information with more than 600 million euros of turnover (23.6%).
- 61% of the infomediary companies consulted use AIto create value-added products or as a tool. 70% of those surveyed affirm that they also reuse the data for internal use, compared to 30% who indicate that the use is exclusively external.
- More than half of the companies are located in the Community of Madrid (38%), Catalonia (13%) and Andalusia (11%). As in previous years, the Infomediary Sector is represented in all the Autonomous Communities.
- Almost 40% of the companies in the Sector have been created in the last 10 years. The average seniority is 16 years, with the Publishing subsector being the oldest and the Tourism subsector being the youngest.
- The average number of employees per company in the Infomediary Sector amounts to 37, until reaching 21,988 workers. As with billing, the subsector with the highest figure is “geographic information” with 30.5% of the total.
- The aggregate subscribed capital exceeds 310 million euros, almost 11 million more than in the previous edition. In addition, the three most capitalized subsectors are "market studies", "economic and financial" and geographic information.
- All subsectors have 65% or more of companies in profits. As in previous years, the net profit generated has exceeded 125 million euros.
- Data analysis and the opening of new databases stand out this time as the main challenges of the Infomediary Sector, closely followed by Digitization. On the other hand, the lack of a “data culture” and the low quality of data are some of the barriers that hinder the access and reuse of information.
The report includes a review of the situation of the Top 3 Asedie, ASEDIE's initiative to promote that all Autonomous Communities fully open three data sets -Cooperatives, Associations and Foundations -, following unified criteria that facilitate their reuse. At the moment, there are already 15 Communities that have opened at least two of the three proposed databases.
The document concludes with several success stories of infomediary companies and examples of the products and services they produce, such as the Infoempresa directory of innovative companies in Spain or the use that Iberimform is doing IBM Watson.
The reportIt is available on the Asedie website in Spanish and English, and will soon be in French. Also available is report presentation video.
In conclusion, we are facing a sector in good health, which shows outstanding growth. Although 74% of those surveyed believe that the pandemic will directly affect the evolution of the Sector this year, the fact that 96% of those surveyed use data to create their value-added products or services makes them confident in positive long-term prospects.